General Leia Organa Calls Fans to “Find the Force”
Early yesterday morning, fans awoke to a decoded message from General Leia Organa herself calling “all squadrons to report in and await further instruction.” StarWars.com revealed a special AR event to take place starting September first in honor of Force Friday II and, if you haven’t already, you can get a preview of what to expect when the event goes live Force Friday.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, president of Lucasfilm. The AR Treasure hunt will aim to unite fans of the saga against the dark side in a three-day event that will include over 20,000 retail locations in over 30 countries starting on September 1st. Throughout the weekend as fans aim to take home a piece of The Last Jedi, they will have an opportunity to participate in this unique treasure hunt featuring their favorite characters and surprises from the upcoming Star Wars film.
How does it work? First, download the Star Wars app (those who already have the app will need to download the latest version). Then, visit any participating retail locations and find a graphic that contains the Find the Force logo. Using the app, scan the graphic and you’ll reveal a character that will appear in the room with you through augmented reality! You can take photos, record videos, and share the experience on social media. Come back each day to reveal up to 15 new characters! Click here for more information: www.starwars.com/findtheforce.
“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet — we can’t wait for fans to see what’s in store,” says Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media.
Here is the first preview for the “Find the Force” AR Experience and it’s “Porg-fect”!
Download the Star Wars app and don’t miss out on all the Last Jedi treasures! Will you be “finding the Force” on Force Friday? What The Last Jedi product are you most looking forward to getting? Let me know in the comments!